top of page

Wrong again! Just like 2016, pollsters across America missed the mark with U.S. elections

Veteran political consultant Neal Kwatra said part of the problem with poll data the general public relies on is that it’s nowhere near as robust as what political campaigns now use.

The reason for that is simple and boils down to one thing: money.

Campaigns have much more of it to burn through when gauging public opinion and will pay people more to work longer hours and gather more detailed data, including what they mine from social media.

“None of the results are surprising to the campaigns themselves,” said Kwatra, who worked on a voter modeling exercise for one of Gov. Cuomo’s campaigns. “They’re surprising to us, the public, because we’re not getting as good data.”

To read the full story, click here.


Recent Stories

bottom of page