The hotel industry, which has done its part to sow fears about Airbnb, is seizing on Morgan Stanley study findings with a new $750,000 ad buy on television and social media outlets this week starting on Monday, The Post has learned. The campaign is focusing on New York, Los Angeles, Washington DC, Miami and other major travel markets.
The spots are paid for by the Hotel Association of New York City and highlight some of the more salacious headlines involving Airbnb. But the industry’s tactics could be paying off.
A spate of high-profile incidents, in which Airbnb hosts or guests were the victims of crimes, as well as growing concerns about privacy, have recently gotten in the way of growth, according to Morgan Stanley’s third annual study of the hotel and leisure industry.
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